Creating a website to sell products is a great way to start a business. It’s easy to set up and doesn’t require any technical skills.
The first step is to choose a domain name. It should be unique, relevant, and short. Using numbers and hyphens can be tricky to remember, so make sure you choose a name that’s as snappy as possible.
1. Choose a domain name
Choosing a domain name is the first step towards creating a successful online business. A good domain name will help you rank higher in search engine results and make it easier for visitors to remember your website.
A domain name is a unique code that stands in for your website’s IP address. The IP address is a string of numbers that makes it hard to remember, but a domain name is easier to say and spell.
When it comes to selecting a domain, think about how your company is unique and what you stand for as a brand. A memorable domain name that incorporates keywords is an effective way to boost your rankings in Google.
The best domain names are short and easy to spell. They’re also memorable and catchy, and they don’t include trendy humor, hyphens or numbers.
Domain names can also be a great way to attract customers from word of mouth. It’s important to choose a domain name that is easy to remember so that you can share it with friends and family.
Before settling on a name, check to see if it’s available. You can check for availability using Shopify’s free domain search tool or a WHOIS lookup.
Once you’ve settled on a name, register it with a reliable registrar. Find one that offers competitive pricing, expiration policy, WHOIS privacy protection, and domain transfer options.
Finally, make sure the domain isn’t trademarked or copyrighted by a competitor. If it is, you could face legal issues that could cost you a fortune. You should also avoid keyword stuffing or other domain name mistakes that may damage your site’s SEO.
2. Choose a theme
If you’re going to create a website to sell products, it’s essential that you choose a theme that’s compatible with your platform and that has features that help turn visitors into customers. The theme should also include SEO capabilities that you can customize to your needs.
The theme should be responsive, meaning that it’ll look great on all devices. This is especially important if your site receives a lot of traffic from mobile devices. It’s also a good idea to test your theme on all major web browsers and operating systems.
You should look for themes that are actively updated by their developer. This means that they are frequently adding new features, fixing bugs and addressing security issues.
This also ensures that you’re getting the best possible service from your theme provider. If you’re not sure how active a theme developer is, check their changelog online.
For example, GeneratePress has a strong changelog that outlines everything they’ve done since the release of the theme. The developer also makes frequent updates to fix known vulnerabilities, and keeps the theme up to date with changes in Google’s SEO trends.
Another thing to look for is whether or not your theme will work well with popular plugins. Typically, plugins will allow you to add custom features to your website with little or no coding skills required.
A theme should also come with Calls-To-Actions (CTAs) that are designed to convert traffic into customers and sales. These can be added via a plugin or included as part of the theme’s main design.
If you have a particular niche that you want to target, then there are lots of options available in the WordPress theme category. There are theme options that are designed for e-commerce sites, community-building websites and even membership websites. These themes are also compatible with popular e-commerce plugins like WooCommerce.
3. Add products
Adding products to your website is the foundation of an online store. Whether you're selling something that you've made yourself or a product available on a third-party marketplace, having a website will increase your credibility and help customers find what they want more quickly.
When you add products, you need to provide a title and description for each one, as well as any variants that are available. Variants can be added to a product using the Product Options tab and are assigned a Stock Keeping Unit (SKU) number. This SKU is a unique number that tracks inventory and is used for many different purposes throughout your site.
In the Products tab, you can also create product categories and tags. These work much like normal categories and tags in WordPress posts. They can be created, edited, and selected at any time. These can be added per product or for the entire store to use in layered navigation.
You can also set up product attributes, which are similar to product categories and tags but work more specifically for your products. These can be added to a product at any time, and can include things like color, size, etc. You can also set up product variations, which are variations of a single product that can be added to the same category and have their own images, prices, tracked inventory, and individual settings.
4. Add content
In order to get the most out of your website, it’s important to make sure that it includes content that is both informative and interesting. This can include articles, blog posts, testimonials, videos, images, and more. Using the right tools can help you accomplish this.
You can add content to your site by logging into your account and clicking the green “+” symbol located in the upper left hand corner of any page on your site. This will take you to a screen where you can insert content in different areas of your site.
Adding the right content is a great way to keep visitors engaged on your website and to ensure that search engines can find it. It’s also important to remember that search engines can only read text, so make sure that your web content is formatted properly. This will ensure that your pages load quickly and are easy to read. It’s also a good idea to use web standards, which will help search engines better understand your pages and rank them in search results.
5. Add payment options
If you want to sell products online, it’s important to offer a variety of payment methods. This will ensure that your customers can choose the option that works best for them, and it will also make your website more secure. Many ecommerce platforms come with inbuilt security features and can help you add payments options to your site. For example, Shopify and Wix are popular site builders that provide secure payment gateways for your website. Adding payments is a simple process and can be completed in just a few clicks. However, before you do this, it’s important to decide which types of payment methods your target audience prefers. For example, if your target audience includes college students and young people, it’s a good idea to include mobile payments and Ewallets on your website.